Where fashion has long held a fascination for the future, it has often conducted a varied dialogue with the ‘tomorrow’ through a prism of the ‘now.’ Here, it is the complex conditions of a perceived present that can lead to idealistic, romanticised, or radical realizations of that ‘yet to come.’

However, forms of creative ingenuity that often prove the most compelling for us, whether in music, art, performance, filmmaking, etc., seem to be somehow aesthetically unfamiliar, or to have arrived from a point far off. Here, we can feel we are experiencing an aspect, circumstance, and commodity of the future, or otherwise something simply not of this time and place.

This can tell us that our considerations of time, understanding, decision-making, creativity, and other concepts of the future, need not be linear or established by a present. This also tells us that we are individually and collectively accountable for determining the affirmative co-ordinates, places, and values that we wish to inhabit.

By establishing or inventing things not yet discovered, we may orchestrate different outcomes, scenarios or itineraries from positions, settings, and processes we otherwise might be led to believe are fixed, or determined by others.

These are qualities that both art and science-fiction literature have traditionally been very good at describing. This should give us license, therefore, to engineer more speculative places for future-scoping, underpinned by more conditions of adventure, risk-taking and naivety, and populated by more uncommon personnel looking to find more unfamiliar territories.

So, let’s get building, and let’s get recruiting!

Simon Thorogood

Design thinker, fashion speculator, creative consultant and academic based in London.

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The New Normal.

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Abstract Expressionism.